Developing Your Personal Brand

Develop your personal brand, leverage your executive presence and have your voice heard.

I was working as a Sales Manager for a Global Real Estate Company in Australia in 2008. I always hit my targets and helped train new team members. Apart from being based in Sydney and then Melbourne, I also travelled to other cities where the company was opening new centres to make sure we were converting leads into deals quickly. Basically, wherever there was a problem, I helped solve it.

For 3 years I was overlooked for a promotion to Area Manager and the company kept on hiring my new bosses from outside the company. So, I left as I was headhunted into the role of Regional Sales Director in Hong Kong. Now, that was a challenge I was seeking.

A few months into my new job in South East Asia, I caught up with one of my former managers in Sydney who was surprised to hear about my appetite for a promotion at the old firm. He said:

Jess, I don’t think Management knew you wanted to be Area Manager and that you felt ready to take on a more strategic role. Do you know what our nickname for you was? ‘Miss Fix It’… wherever we had a problem, we’d just send you and you’d fix it.

Whilst flattering, it really wasn’t helpful at the time. The reason I am telling you this story is that I don’t want this to happen to you.

I wasn’t being overlooked. I wasn’t visible.

I hadn’t created my Personal Brand and I didn’t communicate it to key people in the organisation to be considered for that promotion. The hard truth is: You rarely get promoted or get that project you want on merit.

It all worked out in the end as Hong Kong set me up on a trajectory to what I am doing now, but if I had leveraged a strong Personal Brand Message earlier in my career, I would have gotten further sooner.

We have designed an interactive workshop suitable for any group size or individuals, both face-to-face and live online, helping leaders create their personal brand and find their voice. Participants will be equipped with a workbook, and activities will help them reflect and write a narrative that boosts their executive presence.

Personal Brand

One thing I would like to point out is that creating your Personal Brand is a process.

It’s not linear, there is not ONE Personal Brand Message and you will continue to re-create and tweak your messages. Developing your Personal Brand, becoming visible and having your voice heard takes time, consistent effort and being intentional about it.

One of the purposes of creating our Personal Brand is to be able to articulate YOUR FUTURE SELF.

Of course, as leaders, we need to have self-awareness of our authentic selves, warts and all.

However, for you to leverage your Personal Brand, attract people and opportunities that will help you get to where you want to go, I encourage you to not only think of yourself right now but also what the FUTURE YOU looks like.

Remember, my future self in 2008 was being a strategic leader, not only a great salesperson.

What is Personal Brand anyway?

Personal Brand is developing a sense of understanding of who we are and what we want to be known for. We need to create self-awareness of our strengths, how we add value and what our purpose is. I often work with leaders who lack either confidence or understanding of their own brand that enables them to position themselves. And if you want to step up in your leadership, if you want to be seen and position yourself on a trajectory of success, you need to be crystal clear about your leadership brand.

In a nutshell:

Your brand is what people say about you when you’re not in the room.

Jeff Bezos

The Personal Brand Model

I have developed a simple yet effective personal brand model that will help you gain more self-awareness, and it also serves as a canvas to create narratives you can use in different contexts and workplace situations.

This model helps you to workshop your core strengths or your superpowers, how you add value to your job, your team, your department, organisation or the industry you work in. But also to think about your purpose at work, why you get out of bed in the morning.

Your brand message sits right at the intersection of these 3 brand areas:

Get ready to build YOUR FUTURE SELF

Leverage your Executive Presence

Executive Presence is credibility that goes beyond a title.

Tom Henschel

What is Executive Presence?

Executive Presence is often described as the “X-factor” that distinguishes effective leaders. It’s a blend of confidence, gravitas, communication skills, and interpersonal impact that makes others trust, respect, and want to follow you. While difficult to measure tangibly, executive presence shapes how leaders are perceived and influences their ability to inspire, motivate, and lead effectively.

At its core, executive presence is about how you show up — your ability to project authority, earn credibility, and create a lasting impression that aligns with leadership expectations.

Participants will develop their Personal Brand and create strategies to lift their Executive Presence.

your facilitator

Jessica Schubert

Cultural Transformation & Leadership Expert

Teams, individuals and organisations face different challenges. My mission is to listen, understand and tailor learning solutions that fit your cultural and organisational goals. My steps to transform people, culture and businesses:

Conversation

Listen and understand your challenges

Consult

Suggest tailored learning solutions

Co-create

Include leaders in the design process

Coach

Deliver, facilitate and coach

Consider

Feedback and go back to conversation

With over 25 years of corporate experience and leading large teams across Europe and Asia Pacific, I understand all facets of leadership. I leverage my experience of dealing with power dynamics and organisational complexities and blend it with proven leadership models, coaching theories and adult learning principles.