Influencing Through Storytelling

An interactive program that helps subject matter experts present with impact and influence their audience through storytelling

Why Expertise Alone Isn’t Enough to Influence

In today’s information-saturated world, subject matter experts often find themselves struggling to connect with their audiences. Armed with deep technical knowledge, they bring insights and data to the table—but the message often falls flat.

Why? Because the focus tends to stay on the content rather than the connection. Experts frequently deliver presentations that are too dense, too technical, or too disconnected from what their audience truly cares about. The audience may leave overwhelmed or disengaged, missing the bigger picture and failing to act on what truly matters.

In a world where decisions are often driven as much by emotion as logic, storytelling is the missing link that transforms expertise into influence.

Why presentations often miss the mark:

Our program, Influencing Through Storytelling, is designed to bridge this gap. It empowers experts to craft compelling narratives, tailor their message to resonate deeply with their audience and inspire action.

Through interactive techniques and proven storytelling frameworks, we help turn information-heavy presentations into memorable experiences that persuade, connect, and make a lasting impact.

Objectives of ‘Influencing Through Storytelling’:

Program overview

Kick off session participants and program sponsor

Purpose & overview of program
Setting Expectations
Briefing the work and activities
Share pre and home work

Half day workshop 1

Preparation of presentations to set you up for success
Understand your audience, backgrounds, context, knowledge and behaviour styles
Adapt your own communication style to influence

Half day workshop 2

Adopt a simple model for succinct communication
Learn how to use business storytelling in presentations
Practice in small groups & homework

Half day workshop 3

Adopt facilitation skills to engage your audience
powerful PowerPoint slides & other visual aides
Face-to-face or live online body language & tone of voice
Practice for live presentations

Live presentations (half day)

Present to group & panel
Live feedback
Commitments

We can facilitate this program with small and big groups, face-to-face and live online. In our experience, running the 4 x half-day sessions over a period of 2 weeks is most impactful for learners. Learners should present on a topic real to their context so involvement from the sponsor/manager is key. We recommend a panel of 3 people for the live online presentations on day 4 for learners to receive valuable feedback.

What our clients say

your facilitator

Jessica Schubert

Cultural Transformation & Leadership Expert

Teams, individuals and organisations face different challenges. My mission is to listen, understand and tailor learning solutions that fit your cultural and organisational goals. My steps to transform people, culture and businesses:

Conversation

Listen and understand your challenges

Consult

Suggest tailored learning solutions

Co-create

Include leaders in the design process

Coach

Deliver, facilitate and coach

Consider

Feedback and go back to conversation

With over 25 years of corporate experience and leading large teams across Europe and Asia Pacific, I understand all facets of leadership. I leverage my experience of dealing with power dynamics and organisational complexities and blend it with proven leadership models, coaching theories and adult learning principles.